MCLEAN, Va.--(BUSINESS WIRE)--Feb. 6, 2018--
During Super Bowl LII, TEGNA Inc.’s (NYSE: TGNA) NBC stations took the
number one spot for both household ratings and share in Buffalo (WGRZ)
and Minneapolis (KARE), respectively, according to Nielsen Local TV
Ratings. In the key adults 25-54 demo, TEGNA stations had five of the
top eight stations in share and four of the top ten spots in ratings.
“As the largest independent NBC affiliate group, TEGNA’s Super Bowl
stations outperformed their peer’s thanks to innovative coverage,
cross-platform promotion and delivering the information that audiences
wanted most,” said Lynn Beall, executive vice president and chief
operating officer for media operations, TEGNA. “KARE, in particular,
capped a remarkable week of hometown Super Bowl coverage across
platforms with the highest local audience share in the country. No one
covered the big game, the week-long festivities and the impact across
the Minneapolis community like KARE, from their Warming House downtown
to live broadcasts from the Mall of America.”
KARE won the story locally by delivering relevant, informative and
engaging content for both Minneapolis residents and Super Bowl visitors.
The specially built Warming House also served as a central broadcast
studio where KARE filmed the afternoon and evening news. KARE staged a
second broadcast studio in the Mall of America that hosted early and
midday news. A third remote location was at the “Super Bowl Experience”
in the Minneapolis Convention Center, where families had the chance to
meet NFL stars, get autographs and interact with KARE reporters.
TEGNA stations ranked #1 in HH Rating and Share. KARE in Minneapolis was
ranked #1 in HH Share and WGRZ in Buffalo was ranked #1 in HH Ratings:
HH Share
1. KARE in Minneapolis
4. KING in Seattle
5. KUSA in Denver
6.
WGRZ in Buffalo
HH Rating
1. WGRZ in Buffalo
4. KARE in Minneapolis
10. KING in Seattle
TEGNA stations took five of the top eight in A25-54 Share and four of
the top ten spots in A25-54 Rating:
A25-54 Share
3. KARE in Minneapolis
4. KUSA in Denver
6. KING in Seattle
7.
KGW in Portland
8. KPNX in Phoenix
A25-54 Rating
4. WCNC in Charlotte
5. KARE in Minneapolis
7. KUSA in Denver
10.
WKYC in Cleveland
Across TEGNA-owned digital platforms, 2018 Super Bowl content delivered
59% more visitors to station sites year-over-year and 178% more video
plays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 television stations in 38
markets, TEGNA delivers relevant content and information to consumers
across platforms. It is the largest owner of top 4 affiliates in the top
25 markets, reaching approximately one-third of all television
households nationwide. Each month, TEGNA reaches 50 million adults
on-air and 35 million across its digital platforms. TEGNA has been
consistently honored with the industry’s top awards, including Edward R.
Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers
results for advertisers through unparalleled and innovative solutions
including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tell
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180206006521/en/
Source: TEGNA Inc.
TEGNA Inc.
For media inquiries, contact:
Ellen Booth,
703-873-6274
Corporate Communications
ebooth@TEGNA.com
or
For
investor inquiries, contact:
Jeffrey Heinz, 703-873-6917
Vice
President, Investor Relations
jheinz@TEGNA.com
