Gannett acquires Mobestream Media, developer of the Key Ring consumer loyalty app
More than five million users have downloaded the free Key Ring app to scan and store existing loyalty cards, join new rewards programs and get mobile coupons and other promotional offers delivered to their smartphones. With Key Ring, consumers have a simple solution to access their digital coupons, digitize their loyalty cards, join new loyalty programs, manage their accounts online and share their cards and offers through their social networks and email. Consumers also receive location-based mobile coupons and other promotional offers.
"Mobile coupons are a fast-growing segment of the national and local marketing sector. Key Ring has led the way with consumer adoption of its smartphone app and developed key relationships with small and mid-sized retailers," said
Key Ring is a leader in the mobile loyalty space with strong retailer relationships. The Key Ring platform supports a variety of business clients across the U.S., including those in retail, restaurants, grocery, convenience and health and fitness.
Key Ring's capabilities will be part of Gannett Digital Marketing Services mobile product and will serve as a distribution outlet and consumer marketing platform. Through Key Ring's backend marketing platform, merchants can customize their offerings and provide each loyalty member with unique content and messaging via email, push/pull notifications as well as in-app messages.
Key Ring will operate as a stand-alone business, with Key Ring CEO
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For media inquiries, contact: Jeremy Gaines, Vice President, Corporate Communications, +1-703-854-6049, jmgaines@gannett.com; For investor inquiries, contact: Jeffrey Heinz, Vice President, Investor Relations, +1-703-854-6917, jheinz@gannett.com