TEGNA Expands Local News Offering with First-of-Its-Kind Mobile App Delivering Thousands of Original Mobile Videos Daily from Trusted Local Reporters & Weather Teams
Launch markets show 10x increase in video consumption
Powered by TEGNA’s 24/7 story-first newsrooms, the new mobile app provides real-time access to the most important local stories as they unfold
TYSONS, Va.,
TEGNA’s new mobile apps are fueled by the company’s transformation of its local stations into 24/7 story-first newsrooms, built to capture and deliver local stories in real time as they unfold.
“Our audiences rely on us for credible, local coverage that helps them stay connected to their communities and make informed decisions in the moment. That’s why we’ve reimagined our newsrooms as story-first operations, built for speed and accuracy around the clock – not just fixed broadcast timeslots. This app is an expression of our local newsroom of the future, where great local journalism meets people exactly where they are, on the devices they use throughout the day,” said
The new mobile app first launched in four beta markets –
The new app is already delivering strong results. Video plays are up more than tenfold during the testing period, and user sessions have increased by 40%.
“By emphasizing digital design and the user experience, we’re delivering what audiences truly want: real-time, easy-to-watch video updates from trusted local reporters and weather teams,” said
“To make true 24/7 news coverage across all screens possible, we had to reimagine the software powering our local teams from end-to-end,” said
Key features of TEGNA’s new mobile app include:
- Elegant design and fast video and image load times;
- Localized onboarding and active customization so users can quickly set location, interests, and notification preferences for the topics they care about most;
- A personalized home feed that surfaces the most important local news and weather stories in real time, tailored to each user;
- Story summaries that combine text, visuals, and related coverage so people can choose to skim, watch, or dive deeper into any story;
- A social‑native vertical video player that offers an immersive, scrollable feed of short original clips from local reporters and meteorologists;
- Best‑in‑class local weather with customizable forecasts, maps, and alerts powered by station meteorologists;
- Topic exploration hubs that highlight in‑depth coverage of key local and national priorities, including politics, public safety, education, sports, and community life;
- Premium integrated advertising solutions that give brands new ways to reach highly engaged, local mobile audiences;
- Profile and account tools that let users manage preferences, save stories, and receive alerts across devices.
About
For media inquiries, contact:
Senior Director, Corporate Communications
703-873-6422
mmcmahon@tegna.com
For investor inquiries, contact:
Senior Vice President, Chief Financial Officer
703-873-6747
investorrelations@TEGNA.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9eb0f4df-01ea-41e8-bb41-220fbc893e92
Source: TEGNA Inc.
