TEGNA to also partner with Facebook for #EclipseLive Facebook Live
MCLEAN, Va.--(BUSINESS WIRE)--Aug. 16, 2017--
TEGNA Inc. (NYSE: TGNA) today announced it will collaborate with The
Weather Channel digital properties to provide special nationwide content
of the Great American Total Solar Eclipse on August 21. TEGNA is also
partnering with Facebook to provide a live stream of the eclipse on
Facebook Live. WBIR, TEGNA’s station in Knoxville, TN, will also be
featured on Facebook Live during the company’s #EclipseLive special.
TEGNA, and its national footprint of 46 television stations in 38
markets, is uniquely positioned to provide complete minute-by-minute
coverage of this once-in-a-lifetime event, from Oregon to South Carolina.
The solar eclipse will pass through several TEGNA communities:
KGW, Portland, OR. Peak eclipse at 1:18 p.m. (ET)
KTVB, Boise, ID. Peak eclipse at 1:33 p.m. (ET)
KUSA, Denver, CO. Peak eclipse at 1:47 p.m. (ET)
KSDK, St. Louis, MO. Peak eclipse at 2:18 p.m. (ET)
WBIR, Knoxville, TN. Peak eclipse at 2:34 p.m. (ET)
WLTX, Columbia, SC. Peak eclipse at 2:43 p.m. (ET)
As part of the collaboration with The Weather Channel for its “Chasing
Eclipse 2017” live stream, special coverage from TEGNA’s solar eclipse
communities will be featured on weather.com, on The Weather Channel app
and across social media. In the United States, The Weather Channel is
ranked as a Top 20 most used app in 2016 and weather.com is ranked as
one of the most used websites. The “Chasing Eclipse 2017” live stream
will integrate live local eclipse content from TEGNA. Viewers can access
the live stream beginning at noon ET on August 21 at http://features.weather.com/eclipse.
“We are thrilled to be working with The Weather Channel to bring TEGNA’s
compelling and unique eclipse content to a worldwide audience across
platforms,” said Ellen Crooke, vice president, news, TEGNA. “The eclipse
will directly pass through several TEGNA communities, from Oregon to
South Carolina, and we will be there every step of the way, offering our
audiences insightful, meaningful and innovative coverage of this
once-in-a-lifetime event like no other local broadcaster can.”
All TEGNA stations, regardless if they are in the direct path of the
eclipse, will have dedicated, relevant and enhanced coverage on-air, on
their website and mobile apps. Content includes interactive guides to
the eclipse, information on how to take the best pictures, a zip code
finder to see how close you are to the path, information about local
events, the science and history behind the eclipse and more. In
addition, TEGNA will offer a continuous live stream of the eclipse from
coast to coast on station’s Facebook feeds.
TEGNA’s eclipse markets will also provide live, wall-to-wall coverage
and analysis across platforms on August 21. In addition to sharing
content across TEGNA’s markets and covering the impact the eclipse will
have on tourism, traffic, cell service and other emergency responses,
highlights of local coverage will include:
KGW will be the first TEGNA market in the path of the eclipse. KGW
will be the only local crew on a plane in the Pacific Ocean to get
exclusive views of the eclipse as it first appears. The station will
be live beginning at 4:30 am (local time) and on-air for at least
KTVB will produce a 2-hour television special from 11am to 1pm (local
time) from Weiser, ID, where thousands are expected to gather to catch
Idaho’s first view of the eclipse. KTVB, the Western Idaho Fair and
the Idaho Lottery are also teaming up to throw a party, Total
Eclipse of the Fair, and special broadcast at the Western Idaho
Fair grandstand stage.
KSDK will be live in Carbondale, IL at a NASA official viewing
location. This is where the eclipse will occur for the longest
duration, two minutes and 40 seconds. It’ll be one of more than a half
dozen locations where KSDK will have live coverage. KSDK is also
partnering with local organizations to create unique, shareable
content across their digital and social platforms. In addition, KSDK
is teaming with TEGNA’s KUSA in Denver to have special coverage of a
flight from Denver to St. Louis during the eclipse.
WBIR coverage will be included on the #EclipseLive Facebook Live
stream at 2 p.m. ET. WBIR’s live coverage will begin at noon ET and
run until the evening news.
WUSA, in Washington, D.C., will be hosting the Great Eclipse 2017
Watch Party at a local Aviation Museum. WUSA meteorologists and
anchors will be on hand to answer questions, hand out ISO-certified
eyewear and compete in science-related trivia with viewers.
According to NASA, a total solar eclipse is when the moon completely
covers the sun. All of North America will be affected by the eclipse so
observers outside the main path will still see a partial solar eclipse.
The last time the contiguous U.S. saw a total eclipse was in 1979.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 television stations in 38
markets, TEGNA delivers relevant content and information to consumers
across platforms. It is the largest owner of top 4 affiliates in the top
25 markets, reaching approximately one-third of all television
households nationwide. Each month, TEGNA reaches 50 million adults
on-air and 32 million across its digital platforms. TEGNA has been
consistently honored with the industry’s top awards, including Edward R.
Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers
results for advertisers through unparalleled and innovative solutions
including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170816005663/en/
Source: TEGNA Inc.
For media inquiries, contact:
investor inquiries, contact: