MCLEAN, Va.--(BUSINESS WIRE)--Jun. 28, 2018--
TEGNA Inc. (NYSE: TGNA) today announced the launch of DEALBOSS, a new
commerce franchise now available across its local stations’ digital and
social platforms and on-air in select markets. DEALBOSS empowers
audiences to be smart, savvy shoppers by providing discounts,
information and reviews from major online stores and many smaller,
independent retailers that will be new to consumers.
DEALBOSS is also the only place where consumers can find early Amazon
Prime prices and is now featuring exclusive, daily Amazon Prime Day
deals through July 27, 2018.
Award-winning consumer reporter and digital deal hunter Matt Granite
leads the DEALBOSS coverage across TV and digital. Granite is well known
to TEGNA stations’ audiences in 15 local markets where he has reported
on deals since 2011.
“For years, we’ve provided researched recommendations through local
TEGNA stations’ trusted consumer reporting,” said Adam Ostrow, chief
digital officer, TEGNA. “Now, we’re expanding our efforts to help our
audiences save time and money through a new, cross-platform brand that
will provide the best deals and recommendations 24x7.”
Deals are available daily by visiting TEGNA stations’ websites, through
the DEALBOSS newsletter and at www.Facebook.com/DEALBOSS.
A Facebook LIVE event, previewing Amazon Prime Day, July 16-18, and
featuring Matt Granite, is scheduled for July 2, at 9:00 p.m. ET.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 47 television stations and two
radio stations in 39 markets, TEGNA delivers relevant content and
information to consumers across platforms. It is the largest owner of
top 4 affiliates in the top 25 markets, reaching approximately one-third
of all television households nationwide. Each month, TEGNA reaches 50
million adults on-air and approximately 30 million across its digital
platforms. TEGNA has been consistently honored with the industry’s top
awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and
Emmy Awards. TEGNA delivers results for advertisers through unparalleled
and innovative solutions including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180628005838/en/
Source: TEGNA Inc.
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