MCLEAN, Va.--(BUSINESS WIRE)--Jan. 23, 2018--
TEGNA Inc. (NYSE: TGNA) today announced a strategic investment in Tubi
TV, the industry’s leading free streaming and TV movie network. The
investment extends TEGNA’s position in the over-the-top (OTT) space and
builds on its leadership in offering marketers access to local
advertising in long-form OTT content. Premion, the company’s
first-of-its-kind local ad network for OTT content, will expand its
existing relationship with Tubi TV to better serve advertising clients.
Tubi TV has the largest premium library of entertainment content with
more than 7,500 movies and TV series available per month, as well as a
proprietary content personalization engine and onboarding process to
create a customized viewing experience. Tubi TV will distribute TEGNA’s
local content across its platform, offering viewers localized news and
other digital content from TEGNA stations.
Tubi TV has also seen success with their leading advertising technology
platform, which combines data targeting with a robust analytics
platform. In addition to adding Tubi TV to a roster of premium OTT
providers, Premion will also be able to better serve local and national
advertisers through user-targeted, differentiated ads.
“Tubi TV strongly aligns with TEGNA’s focus on OTT content and
innovative advertising solutions,” said Dave Lougee, president and CEO,
TEGNA. “Through this transaction, we continue to fuel Premion’s growth
trajectory and will enhance their ability to deliver unique and
high-performing ads in a way no one else can.”
“Tubi and TEGNA share a vision of the future of digital advertising,
based on superior technology, targeting and premium content,” said
Farhad Massoudi, founder and CEO of Tubi, Inc. “Together, we provide
innovative ad solutions within an unparalleled mix of premium content. I
look forward to our broader collaboration with TEGNA.”
TEGNA remains committed to investing in innovative, forward-thinking
digital companies. In addition to Tubi TV, TEGNA recently made an equity
investment in Vizbee, a B2B mobile to TV continuity platform and data
company. Similar to Tubi TV, Premion will benefit from Vizbee’s
innovative advertising platform to create additional opportunities for
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 television stations in 38
markets, TEGNA delivers relevant content and information to consumers
across platforms. It is the largest owner of top 4 affiliates in the top
25 markets, reaching approximately one-third of all television
households nationwide. Each month, TEGNA reaches 50 million adults
on-air and 35 million across its digital platforms. TEGNA has been
consistently honored with the industry’s top awards, including Edward R.
Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers
results for advertisers through unparalleled and innovative solutions
including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
About Tubi, Inc.
Inc. is the streaming TV network that offers the largest collection
of movies and TV shows free to its audience. Led by a team of passionate
entertainment and technology enthusiasts based in San Francisco, Tubi is
dedicated to creating the best premium movie and TV experience. Tubi
always allows its viewers to be entertained without the hassle of
subscription fees or credit cards. For advertisers, Tubi provides a
targeted, measurable audience with long engagement times and a positive
brand attribution environment.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180123006362/en/
Source: TEGNA Inc.
For media inquiries, contact:
investor inquiries, contact: