TEGNA will be a charter broadcast launch partner, receive minority
MCLEAN, Va.--(BUSINESS WIRE)--Nov. 7, 2017--
TEGNA Inc. (NYSE: TGNA) today announced it has partnered with Cooper
Media to launch Quest, a new ad-supported adventure and exploration
multicast network free to consumers. Quest will initially debut early
next year across TEGNA’s station portfolio as a new multicast channel.
TEGNA will receive an ownership stake in Quest and will share in the
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Quest will capture the wonder, imagination and excitement of the natural
and man-made world and features shows about natural history, engineering
and science, as well as military history and man’s greatest
achievements. The only broadly-distributed factual-entertainment
multicast network, Quest will show how the world really works and will
not only entertain but will inform and educate viewers as well.
“As part of TEGNA’s ongoing content transformation initiative, we are
always examining ways to reach new and underserved audiences through
entertaining, informative and relevant content across platforms,” said
Dave Lougee, president and CEO, TEGNA. “Quest will do just that. It will
offer engaging programming that will appeal to a national audience
currently under-represented by multicast networks. Launching Quest
across our portfolio is also a cost-effective and advantageous use of
our valuable distribution capabilities.”
Cooper Media is the newly-formed parent company of both Quest and the
Justice Network, a 24/7 multicast network delivering mystery and
investigations entertainment programming with a commitment to safety.
The Justice Network debuted across TEGNA’s multicast portfolio in early
2015. Both networks are founded by Cooper Holdings Chairman Lonnie
“Quest is a fresh take on a nature and science factual entertainment
network designed specifically for the growing over-the-air multicast
audience,” said Steve Schiffman, CEO of Cooper Media. “We are thrilled
to build on our thriving partnership with TEGNA to fill a programming
gap in the multicast space and to double down on the growing
Quest is expected to launch in January 2018.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 television stations in 38
markets, TEGNA delivers relevant content and information to consumers
across platforms. It is the largest owner of top 4 affiliates in the top
25 markets, reaching approximately one-third of all television
households nationwide. Each month, TEGNA reaches 50 million adults
on-air and 35 million across its digital platforms. TEGNA has been
consistently honored with the industry’s top awards, including Edward R.
Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers
results for advertisers through unparalleled and innovative solutions
including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
About Cooper Media
Cooper Media is a privately-held holdings company comprised of
multicast, over-the air broadcast networks including Justice Network and
Quest Network. Justice Network features crime and mystery programming
with a unique commitment to keeping communities safe with its BeSAFE
initiative. That initiative, led by iconic crime-fighter John Walsh,
features Wanted Fugitives, Missing Children and Safety Tips each hour.
Quest Network, launching in 2018, features adventure and exploration
programming showcasing nature’s greatest dangers, history’s greatest
mysteries and man’s greatest feats. Cooper Media is a subsidiary company
of Cooper Holdings, Inc.
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Source: TEGNA Inc.
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