Ostrow will lead TEGNA’s innovative digital vision and strategy
MCLEAN, Va.--(BUSINESS WIRE)--Aug. 10, 2017--
TEGNA Inc. (NYSE: TGNA) president and CEO Dave Lougee announced today
that Adam Ostrow is joining the company as chief digital officer.
Ostrow, who was previously chief strategy officer at Mashable, will be
responsible for creating, evangelizing and implementing TEGNA’s digital
vision and strategy. He will build on TEGNA’s already strong digital
assets and products to inform, engage and grow audiences across multiple
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TEGNA Hires Adam Ostrow as Chief Digital Officer. (Photo: Business Wire)
“As we continue to reinvent local journalism in the digital age, we are
connecting with audiences in new and innovative ways on TEGNA-owned
platforms, in addition to forging new partnerships with digital
publishers and creating new, ‘second screen’ experiences for our
content,” said Lougee. “Adam is a proven entrepreneur, editorial leader
and digital media executive. I look forward to working with him as we
continue to better serve our audiences across platforms and tell
meaningful stories that make a difference.”
Ostrow had been with Mashable since 2007 and was the company’s second
employee. He was closely involved in virtually all aspects of developing
and growing the brand. He most recently served as chief strategy officer
and board member, spearheading new growth initiatives across the company
including international expansion, e-commerce and creating the Mashable
Studios division. He was also responsible for all strategic business
development efforts, including content acquisition, distribution and
licensing deals with media companies, social networks and OTT platforms.
Ostrow joined the company as editor in chief, leading the company’s
editorial and social strategy while overseeing the newsroom and growing
its audience more than tenfold. He also authored more than 2,500
articles and managed Mashable’s social media feeds.
“I have been impressed with TEGNA’s innovative culture and its
digitally-fueled and data-driven approach to storytelling,” said Ostrow.
“Whether it is ‘Charlie Foxtrot,’ VERIFY or ‘Daily Blast LIVE’, TEGNA is
producing high-quality, original content across platforms. I look
forward to further super-charging the company’s growth through new
Ostrow is a highly sought-after speaker and has spoken at Cannes Lions,
SXSW Interactive, International CES and TED Global. His TED Talk, “After
Your Final Status Update,” has been viewed more than one million
Ostrow has a B.A. in Journalism from the University of Maryland. He is
currently a member of the University’s Merrill College of Journalism’s
Board of Visitors.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 television stations in 38
markets, TEGNA delivers relevant content and information to consumers
across platforms. It is the largest owner of top 4 affiliates in the top
25 markets, reaching approximately one-third of all television
households nationwide. Each month, TEGNA reaches 50 million adults
on-air and 32 million across its digital platforms. TEGNA has been
consistently honored with the industry’s top awards, including Edward R.
Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers
results for advertisers through unparalleled and innovative solutions
including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170810005984/en/
Source: TEGNA Inc.
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