KXTV first to incorporate Cheddar Local’s tailored business headline
segments into broadcasts
MCLEAN, Va.--(BUSINESS WIRE)--Jul. 26, 2017--
TEGNA Inc. (NYSE: TGNA) and KXTV, TEGNA’s NBC affiliate in Sacramento,
CA, today announced a partnership with Cheddar on “Cheddar Local.”
Cheddar is a leading post-cable network focused on the millennial
audience. KXTV will be the first local network affiliate to incorporate
Cheddar Local segments into their news broadcasts. The twice daily
segments will feature the day’s top business headlines before the market
opens and after it closes.
Cheddar Local segments will focus on premium business and technology
coverage originating from the New York Stock Exchange. Segments running
on KXTV will be one-to-two minutes in length, with one running during
ABC10 Morning Blend and another during ABC10 News at 5.
“As we continue to reinvent local journalism in the digital age, we are
excited to work with innovative, digitally-focused companies, like
Cheddar, to reach new and younger audiences across platforms,” said Ed
Busby, senior vice president, strategy, TEGNA. “Cheddar Local will help
KXTV deliver relevant content to the Sacramento community.”
“Local news is the ratings leader in markets across the county. We are
thrilled to be providing in-depth, and meaningful business coverage to
KXTV, something that will be unique to the market and separate KXTV from
competitors,” said Jon Steinberg, CEO of Cheddar. “Cheddar Local gives
stations premium business coverage that audiences can’t find anywhere
else. We applaud TEGNA for recognizing this value and look forward to
giving audiences leading business and tech headlines most relevant to
In addition to Sacramento, Cheddar Local may expand to other markets
across TEGNA’s nationwide footprint of 46 stations.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 46 stations in 38 markets, TEGNA
delivers relevant content and information to consumers across platforms.
It is the largest owner of top 4 affiliates in the top 25 markets,
reaching approximately one-third of all television households
nationwide. Each month, TEGNA reaches 50 million adults on-air and 32
million across its digital platforms. TEGNA has been consistently
honored with the industry’s top awards, including Edward R. Murrow,
George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results
for advertisers through unparalleled and innovative solutions including
OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170726005883/en/
Source: TEGNA Inc.
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