MCLEAN, Va.--(BUSINESS WIRE)--Mar. 22, 2017--
TEGNA (NYSE: TGNA) Media today named Mike Rodriguez president and
general manager of WTSP in Tampa, FL. Rodriguez comes to WTSP with more
than 25 years of experience in media and entertainment.
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Mike Rodriguez (Photo: Business Wire)
“Mike is a proven executive with an excellent track record of driving
revenue and ratings. He understands this industry, has Florida roots and
will make an immediate impact at WTSP and in the Tampa community,” said
Lynn Beall, executive vice president and chief operating officer, TEGNA
Rodriguez has spent nearly 20 years in the media industry. In 2012, he
was named vice president and general manager of Univision’s flagship
stations in South Florida. Under his leadership, Univision-23 remained
the highest-rated station in Miami and Ft. Lauderdale, regardless of
language. Prior to joining Univision, Rodriguez spent 10 years with
NBC/Telemundo. In August 2002, he was named vice president and general
manager of Telemundo 51 in Miami. As general manager, the station became
the number one rated 11pm news in South Florida, regardless of language.
He is the only general manager in South Florida TV history to lead two
number one rated stations on two different networks.
Rodriguez has also overseen Telemundo’s flagship station in Los Angeles
as interim general manager. He was then promoted to senior vice
president of Telemundo network sales and marketing. He oversaw the
network sales organization of Telemundo Network, Telemundo.com and Mun2.
Rodriguez began his television career in sales at CBS Television and was
quickly promoted to management.
Prior to joining WTSP, Rodriguez was the founder and principal of
Fairchild Global Advisors, LLC, a global management consulting firm.
Fairchild Global represents numerous sectors of business including media
and entertainment as well as technology. Before launching Fairchild
Global, Rodriguez served as CEO of eMerge Americas, an
internationally-recognized technology organization.
Rodriguez has a bachelor in science from Florida International
University. He and his wife have two children.
TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and
digital businesses that provide content that matters and brands that
deliver. TEGNA offers highly relevant, useful and smart content, when
and how people need it, to make the best decisions possible. TEGNA Media
includes 46 television stations and is the largest independent station
group of major network affiliates in the top 25 markets, reaching
approximately one-third of all television households nationwide. TEGNA
Digital is comprised of Cars.com, the leading online destination for
automotive consumers, CareerBuilder, a global leader in human capital
solutions, and G/O Digital, a customized local digital marketing
company. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170322005708/en/
Source: TEGNA Inc.
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