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TEGNA and MGM Launching BOLD, a Live, Interactive, Multi-Platform Program
BOLD Will Be the Industry’s First Live Daytime Syndicated Show; Launch Fall of 2017
“Daytime TV has become predictable and similar. BOLD will be different.
The show will reflect how viewers are consuming content across multiple
platforms at the same time. BOLD combines those experiences in an
informative, interactive and innovative way. BOLD will do the heavy
lifting, bringing together the day’s top stories, funny and emotional
content and viral videos in one place,” said
“TEGNA has a significant footprint across the U.S. with a group of very
successful television stations. Since this is a live program created by
stations for stations, it will speak to our client base. We’re excited
to partner with
BOLD understands daytime television viewers are consuming content on multiple screens at once. Over 200 million people in the U.S. consume media on multiple devices, outnumbering single screen audiences 2.5 to 1. Two-thirds of daytime TV viewers use social media, with many interacting, engaging and sharing content while also watching TV. BOLD will meet this evolving audience behavior, aggregate the top stories and trending content and add context, perspective and insight. BOLD will deliver what daytime viewers want most while watching a show: to laugh or smile, to relax and to find out what’s happening. Real-time analytics and continuous incoming data will guide BOLD’s process, presenting the most compelling videos and stories that are relevant to the audience.
BOLD will be distributed by TEGNA Media and MGM and produced by
Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in numerous television channels. For more information, visit www.mgm.com.